Go Trip Us – Market size and target audience0
The highly competitive travel industry is noisy, cluttered and polluted with complicated search algorithms, poor UX/UI, and content that lacks focus.
The group travel market in its entirety is approximately worth $200 billion (PhoCus Wright). We estimate Go Trip Us’ market size to add up to about $50 billion, comprising of a target market of keen travellers with big social circles aged 18-32.
This market is particularly driven by effective search, clean UX/UI and targeted content – giving Go Trip Us a unique opportunity to create a collaborative and flexible experience when planning and booking a group trip.