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Below are the seven categories that have made the semi-finals. Each category represents at bus as well as a wild card category that was picked outside of the regions tied to each bus. The judging panel will pick one winner from each category to proceed to the grand final tomorrow.


Mom and Pop Co-operatives


San Franisco


Conekt me


FullyFollow me:


Silicon Valley


Speaker Meter

New York City


Lemonade Stand











The buses have rolled in and there’s been a ton of exposure in the media.  All the teams are busy building our their products and now progressing as real startups. Life decisions are being made by people. But things aren’t over yet.

Tomorrow at 4pm, semi-finals will be held where the best teams from each bus will be pitching to a star line up of judges at Dogpatch. The winners from the semi-final will proceed to grand final even at the Hilton at 6.30pm.

Details can be found in plancast which also lists our Facebook event listings.

– Semi finals:

– Grand final:

So who will make it to the semi-finals? No one knows — the decision will be made one hour before the semi-final event. Join us and see raw startup talent at its best!



The StartupBus is a competition, but it’s also a community. We’re not going to be peering over your shoulder to make sure you follow any “rules,” but, we do want to make sure that things runs smoothly and answer a few questions. So here’s the official Buspreneur’s Honor Code that everyone is expected to follow on the StartupBus:

– No existing code, businesses or projects: It’s got to be conceived, designed, built and launched on the bus. You can’t claim it was built during a hackathon if you came in with it already half built. IP and ownership also get really messy if you bring stuff with you. Public API’s are totally cool.
– Anyone who wants to can pitch an idea about pretty much anything and those who pitch the idea are responsible for gathering support and building a team from the people on the bus after all the pitches are finished.
– If your team would like to compete in the final contest, you’ll need an online demo (working product, video walkthrough, slides deck, etc.) and/or a video demo of it online by 11:59pm CST on the 10th. You are encouraged to continue polishing your product between “landing” and the final contest, but we ask that you also get us a frozen copy (in our repo, a zip file, etc) of the code by the same deadline so that if there are any questions we know what came from the bus and what didn’t.
– By all means, talk trash about the other regions, but don’t be “that guy”. We’re all here to have fun…don’t take it too far 🙂

We’re getting close! I hope you’re all as excited as we are!!



ah_img_14aI stepped onto the bus at 7am on a cold San Francisco morning. I was running a small startup and had never been to SXSW – what better way to go then to jump on a bus with a bunch of hackers?

We were all buzzed on lack-of-sleep adrenaline and caffeine as the bus sped down the freeway. People stood, sat, argued, pitched, rejected and switched teams in a matter of minutes. Most first-time founders spend the last 6 months of their last full-time job casually pitching some random idea that resembles the latest TechCrunch phase. But it’s not until you actually quit that you really decide what you’re working on: on the Startup Bus this phase took less than 2 hours.

I joined the DormDorm team: building the AirBnB for college dorm rooms over summer. I volunteered to code the back-end in Google App Engine: a technology I’d never touched before. Other team members were scrambling to build mockups, a front end, call colleges and get them committed to sell us room inventory by the time we arrived in Austin. We’d already verbally negotiated our share percentages.

In LA that evening we did our first real product testing. At Santa Monica pier, the site of my very first arrival in the US 5 years prior, we accosted passers-by with our ideas. Some captured on video, some shot down in flames. Countless products are driven by a vision wholly internal, instead of just asking someone in the street or coffee shop. On the Startup Bus, that happened in the first day.

The next day, the Valley of Despair had hit – code wasn’t working, 3G connectivity was down, we were late, and the hacked-together map I’d built to track the bus on the journey was broken under a deluge of site visitors. I tried scaling out the capacity for the site but converting to a paid account took hours to get authorized and in the meantime the site was crashing hard as we broke in and out of patchy Internet waves.

By that evening the worst had passed. We were triaging features like there was no tomorrow (actually there was only 1 tomorrow). The site was coming together and we’d started blasting out messages on Twitter and Facebook to create buzz. We could see the path to success and a couple of cans of warm beer were taking the sting off the cold.

The final day recaptured some of the adrenaline of the first hour. It was a true launch day – just get the code out the door. When you’re in the zone, everything else disappears: the surrounding body odours, the lack of sleep and fresh vegetables, the jolting of the bus as it wound towards Austin. Deploy-code-find-bug-fix-bug-find-regression-fix-regression-realize-regression-is-not-fixed-abandon-feature-that-introduced-bug-deploy. The final Command-D was hit as the bus driver pulled up the hand brake.

The Startup Bus journey goes from anticipation, to vision and product definition, through arguments and negotiations, the agony of last-minute regressions and the glory of a successful launch. Learning to focus only on what matters as you hurtle towards a fixed launch deadline: to me that’s the very DNA of a startup.

Mick Johnson was one of the 25 buspreneurs in 2010. Following his StartupBus experience, he was accepted into Y-Combinator and launched Whereoscope.



StartupBus isn’t just about putting people on a bus and having them launch businesses: that’s the excuse. The real driver behind the concept was to get people working together so they can form an alumni network and develop some raw experience together, that in turn makes them more likely to succeed with their future entrepreneurial ventures. (Here’s a video of me futher explaining this to the 2010 buspreneur class.)

Something we do to further that goal, is to get the people before they get put into teams, to work on the StartupBus platform. The reason is because when on the bus, everyone breaks up into teams and they don’t interact with others due to the frantic rush to push a product out. In 2011, this problem is compouned by the fact we have people from multiple cities involved in the event, which will create silo’s in the community.

The pre-bus work program is designed to have people build relationships and collaborate together as a group. This not only gives a stronger ownership over StartupBus the concept as an organic community-driven effort (this entire event is run by alumni on a volunteer basis), but it further strengthens the network that gets developed as part of the experience.

Starting from this weekend, the alumni and I will release our plans to get the incoming 150 170+ buspreneurs working together which will include hackathons, virtual collaboration with sister bus cities, and a frantic week of creating nothing into something. The work includes pushing the limits with location awareness technology, a game for the StartupBus audience to engage with, content management systems for the teams to announce their work, a virtual file system to be put on each bus, organising the launch parties and even the booking of accomodation for the group on the way and at Austin.

And while the work developed is intended as a way to get people working together, they also will be building some very valuable things that will help them work more efficiently on the bus and create more exposure of StartupBus. The value of the latter is so when they launch their startups they can benefit from the collective work under a unified brand that links them together.

So if you’ve been accepted to be a 2011 buspreneur, get ready because the fun starts now!



StartupBus is a community-led effort and sponsors are a big part of it. They are engines that help us put buses on the road and ensure minimal cost to buspreneurs. So far – we’ve been amazed by the excitement and willingness to help from our sponsors. Here are some pioneers who are leading the way:

  • – they make cloud-based accounting software that boot-strappy entrepreneurs can rely on.
  • – a super easy way to share files and collaborate on the cloud. They’ll make sure buspreneurs are effectively sharing and managing their files on the go.
  • – they make it easy to build killer apps that communicate via SMS and voice. They’ll whip up some cool apps that will help you (the audience) participate in the voting process.

We are also getting some help from these awesome companies:

  • – helps groups collect and manage payments. They will help us collect participant fees quickly and cheaply.
  • – makes a mobile app that allows you to do what business card can’t do – by providing context around your connections.

We’re thrilled to have these supporters onboard!

As more sponsors get onboard – you’ll find them all here. If you want to help StartupBus or know somebody who would like to sponsor StartupBus – contact us sponsorship @ We are especially happy to connect with sponsors that can provide any of the following:

  • Wifi for the buses
  • Host launch events in each city and meetups enroute to Austin, TX.
  • Energy bars, energy drinks or just food for mere humans.
  • Anything else that we left out and you think would help buspreneurs to get to the destination



We’ve been asked multiple times what the final dates and times are for the buses. The truth is that we’re ironing the details out, but I can tell you this:

  • Most buses will be leaving on the morning of March 8th. A launch party is planned the night before in each departure city.
  • They will arrive in Austin by the evening of March 10th. There will be a welcoming party/startup crawl that night. Fun!
  • The official party (an official SxSW event) — which will be one team representing each region– will be on Monday night, March 14th. You don’t want to miss this one.



Hacker News seems to really love linking to us. Today’s link though had a cool comment that we had to share:

This is a really fascinating example of a cultural phenomenon that seems to be brewing. It seems like the same kind of smart and imaginative young people who in 1965 would have been starting rock bands are now trying to create startups. Maybe in a few years from now the time will be right for Codestock Nation.

Electric Kool-Aid Acid Test was about a bus from San Francisco that launched a new movement. Just sayin’.



One of the rules I set after the first StartupBus, is that all future buses need to be run by alumni of the ‘buspreneur’ community. We call these people “Bus Conductors”. They play a huge role in the process leading up to the event but also in the way the event is executed like how I did it last year on my own. This year, we will have six buses run by six different people.

From the West Coast, Jonas Huckestein (video) and Brandon Leonardo (video) will run the Bay Area buses (one from San Francisco or “new” SilIcon Valley) and one from Palo Alto or “Old” Silicon Valley). From the mid-west, Anthony Broad-Crawford (video) will run the Cleveland bus and Karolis Karalevicius (video) will run the Chicago bus. And from the East coast, Justin Isaf (video) will run the New York City bus while Steve Repetti (video) will run the Miami bus. (And without leaving him out, Igor Dolgalev (video) is helping out with the design side of things and likely will be on the New York bus.)

The conductors are busy going through the hundreds of applications we have received and prioritising them. Confirmations for the next stage is happening gradually for people and over the coming days we hope to notify a lot more people.

So if you have a questions, reach out to the conducters (or all of us through team @ Justin is making it a rule of meetingeveryone that he picks and Anthony is declaring on Twitter cafes he is working out of to meet people. Each of them has their own biases and the only agreed on rule by the group is that they pick kick-arse people. It’s just “kick-arse” means completely different things to each of the conducters.

— Elias Bizannes (video), the first bus conductor



The StartupBus is largely driven by sponsorship from awesome companies like who share our values and love seeing entrepreneurs flourish. But, as I’m sure most of you have noticed there is also a participation fee which ensures that those of us who help organize this don’t get stuck with the check when everyone else gets up from the table. That being said, we don’t think that just paying it on your credit card is very interesting. If you’re going to be an entrepreneur, you’re probably going to have to raise funds at some point, and you might as well start now.

So, we’re challenging you to raise your $200 fee not from your own pocket but in sponsorship from companies, friends, family, lemonade stand proceeds, your twitter network, your blog or anywhere else that you can get your wider community involved. And, because we want you to succeed, we’ve set up a Kickstarter campaign to help you raise the funds. Lets be honest, it’s sometimes a bit awkward asking to be sponsored – Kickstarter makes it a lot easier. Check the campaign out at and start spreading the word.

If we hit out $10,000 goal, we’ll start refunding as much of the participation fees as we can.

Of course, if you want to go a route other than Kickstarter, we fully encourage it! These are a few ideas that we’ve seen floating around, and if you have others, leave them in the comments – bonus points for creative suggestions!

  • Get your company (or any company) to sponsor you to wear their t-shirt while you’re on the bus – just ask for more than one shirt so you can change it from time to time.
  • Ask your mother for cash – if your mother is anything like mine, she will be glued to the StartupBus website while you’re on the bus and would be happy to help.
  • Reach out to a company on Twitter and suggest that they sponsor the StartupBus.
  • Talk to the local chamber of commerce about helping to promote the tech scene in your city.